B2B sales can be expensive if the wrong client is approached or contacted for too long. Preparing a complete tender for a client who doesn’t really have a budget is a waste of time and resources.

The leader of a sales team needs to know the right questions, strategic procedures and correctly implemented feedback loops. What is the client mix? What segments are sensible for a company to follow up and how is each segment approached?

Simulation with Sales Endeavour, Apples & Oranges Sales, Livon management game