This competitive board game is designed to create the scenario of a company that is under attack by competitors. Its only choice for survival is to pursue a more focused niche-market strategy by streamlining its customer base and by communicating more effectively with the customer. Key issues here are Image, Showroom, Price. Keeping the right costumers and a high standard of service are the challenges. Industry focus: global company with local independent dealers that sells both products and services. Beneficial for sales force and marketing teams.

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Celemi Livon Business Board Game in action in Spain, Facilitator José Ochoa, Conversaction: