Ansoff Matrix for Marketing

Just returned from a Marketing Growth Summit, where I had the pleasure to facilitate some workshops. Malcolm Mc Donald was the key speaker, and he was great. First of all he was very British and was brilliant in humor. But he was also inspiring and brought the message over, without being academic.

Get some idea about it on youtube. He describes the famous Ansoff Matrix and gets an idea into the room, what market leader is all about. Growth in your own region is the most easy and quickest win. So listen …