Behavior is imitation what we see – on TV? Unconscious bias?

By 11. Februar 2015 No Comments

Great article about influences not under our control – but so important: What you see in TV when you relax .. and your children, to be entertained. Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and that corporations have a critical role in driving change. This is only one piece of the puzzle of gender topics – but very special one. Not every child knows „Pippi Langstrumpf“ and the Swedish author Astrid Lindgren these days ….

Why life imitates art

One of the most troubling findings of our global study, mirroring our previous research, is that the percentage of fictional women in the workforce is even lower than the one that exists in the real world. In the international films we studied, less than 25 percent of employed characters were female, while women make up 40 percent of the global workforce. Film depictions also fail to reflect the slow but steady progress of female representation across professions. Only 14 percent of C-suite executives portrayed were female, while women comprise 24 percent of senior management globally. Despite women holding 21 percent of global political positions, only 12 female politicians were shown, compared to 115 male officials. In the legal sphere, male judges and lawyers outnumbered females 13 to 1, and in STEM2 fields, the ratio of men to women was 7 to 1. If women are continually depicted as one-dimensional, sidelined, stereotyped, hypersexualized, not given leadership roles or simply absent, it sends a very clear message: women and girls are not as important as men and boys. And that has an enormous impact on business and society. Read full article and see the video

Her school project is very interesting – asking children to describe a person doing …. xxx  video: Guess who?

For more on the research discussed in this article, see the recent report Gender bias without borders, on the Geena Davis Institute on Gender in Media’s website.