Gaming in Healthcare and other serious businesses I met Dr. Mario Herder at the ISAGA 45th conference where I was moderating the panel of experts on gaming and simulation. He is CEO, founder and partner of Enterprise Gamification Consulting LLC. The last 15 years he as worked in the Silicon Valley at SAP Labs in Paolo Alto and was the global head of the Gamification Initiative there. He is from Vienna and now supports innovation in Austria. He is an active member in the gaming community. The full speech is on youtube now – click to start.

Why games?

His questions to the IAGA audience was: Who plays “Angry Bird”? And surprisingly 50 % of the audience did know the game and about 25 % played it. So it is not only people in the train doing it, but academics, 50 year old business people and so on. What is to learn from that? People like this little excitements and that makes them play. This is why we go to linkedin and give a click to the endorsement of our colleagues and rank them in some field, but there are very interesting fields for business.

Going on my trip to Tirol, I met some of my members of EWMD for a long lunch and I talked about the conference. Manu, researcher at Sandoz, had a strange blue clip on her t-shirt and I asked for the reason. It was a step counter. She was in a game that is called “Get the world moving” and she adds the steps of the day in a web page and is virtually moving the world. Not only does she get aware of her walking habits, she is in competition with her colleagues at Sandoz, who initiated the game for healthcare reasons. The game company is based in Melbourne, Australia and has already connected more than 300.000 players around the world. They only allow companies to get members and teams start with 7 players. Look at their web page and get some ideas what they do: Mixing information of good nutrition with fun, get people in competition and move more, swim more or go on the bike. You are on a 100 day program and try to change your old habits, by going on and on.

I asked Mario for his experience he came up with even more companies that work in this field. These companies are not NGOs, they are privately held and earn money with health programs. Good for the companies: It is all set up, it is certified, it has medical tests and is state of the art, it is easy to access and fun to do. The invest is minimal and you do not need a consultant or a doctor in-house. A long list of references of HR directors will support decision-making. For the company it does not only serve increase of health, and perhaps reduces the days of sick leave, but it creates a kind of community, it shows that the company cares on the wellbeing of the employees and that it is not too serious. As virgin pulse is posting: WHAT’S GOOD FOR EMPLOYEES IS GOOD FOR BUSINESS, Lv2, 48 Cecil St South Melbourne, Victoria 3006 Australia, Founded 2004

More companies in the health care gaming field:

Keas, 625 Market Street, San Francisco, CA 94105

Virgin Pulse, 492 Old Connecticut Path, Suite 601 Framingham, MA 01701,

Superbetter, 870 Market Street, Suite 1000, San Francisco, CA 94102,

Fitbit Inc., 405 HOWARD STREET, SAN FRANCISCO, CA 94105,

Nike+ Fuelband, combination of Nike company and Fuelband. Fuelband is Vincent Bouvier – AE
41 Straße Villon
69008 Lyon. No longer at the Nike side.

Here is an overview of more companies on Marios pageGamifaction war ein Thema auf der internationalen ISAGA Konferenz vom 7-11 Juli in Dornbirn. Dr. Mario Herger, Gründer der Gamification Consultancy LLC, gab Einblicke in das Thema Gamification. Der englische Beitrag von mir zeigt, dass auch im Gesundheitsbereich viele private Firmen das Thema mit Spielen erlebbar machen und den Service nicht nur privaten Menschen sondern vor allem Unternehmen anbieten.