There are a lot of discussions going on, if innovation can be simple tools. Most of the European managers believe that innovations are High Tech and based on expensive R&D. This is the technology driven way, but there is another one, the diver of the masses and buyers. In
I have to add a very nice quotation from one of my seminar participants, a German engineer: „Ah I do not worry about the Tata-Car – this will never pass the German TÜV!“ – This might be right, but the German Market is obviously not the target group of Tata 🙂
More insight into the Indian market offer the
And the Indian Association NASSCOM together with the German BITKOM give a conference in