Sustainability – a way for business

In my last seminar I could not just talk about EVA and Shareholder Value. I started to talk about sustainable thinking and real value creation. All of the participants liked it and asked when this thinking will happen. I told them, it is already changing, perhaps we will see the real shift in 20 years.

Today I found this interesting article in the McKinsey quaterly May 2007 – an interview with Al Gore and David Blood. You should read it and perhaps you find out – that the future is near. We should talk more about it … and see what we aready do.

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