„The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is named after Russian American Igor Ansoff, who came up with the concept in 1957,“ according to Wikipedia
It is a very easy to use strategic thinking tool, asking the following questions: “What if we would stay with old customers and offer new services? How big is the risk to go into a new market and offer the old product? But – wow- let us go into a new market and offer a new product!
People like to make strategic decisions but sometimes have no clue about the risk involved. So the matrix structures the thinking into four categories and if you work them through, you might see where the best way is.
In business simulations reality is shrank into a nutshell – but still there is a wish: “Let me try out – I have an idea – what if …. “ The developers at Celemi know that these impulses are very important for learning and motivation. So the classic simulation Apples & Oranges has a new module – the Ansoff Strategy -.
The group is divided into several tables and they might choose one of the four ways. At the end of the period, all teams share and see, why what happened and how this learning fits into their own world.